This seminar will teach you to sell the value of your company rather than defend the cost of your work. The program emphasizes professional sales and marketing strategies that you can put to immediate use to avoid the price shopping rat race.
Selling Mechanical Services – A Consultative Sales Program
Description
Duration: 1 Day
Instructor: Kevin Dougherty
This seminar will teach you to sell the value of your company rather than defend the cost of your work. The program emphasizes professional sales and marketing strategies that you can put to immediate use to avoid the price shopping rat race. Ideal for anyone who sells mechanical services or presents your company. Topics covered: understanding selling basics, how everyone in your business sells your image, creating effective messages and literature, communicate more effectively with the customer, how to build a market plan, develop a sales plan that will help you grow into the future, developing point of sale professionalism, make the first impression count for you, overcoming the most common objections, build trust with the customer, basics of cost effective advertising, target to get the most for your advertising dollar, learn how to target the right customers, find the right customers that fit your needs.
