If you are one of those people whose head is spinning with all the new Internet terms like blog, podcast, or netiquette, here’s one more: webinar. A webinar is a “web seminar”. It allows people to connect online to view a live presentation, which includes audio and video. Webinars also allow for interaction between the attendees and the presenter such as a question and answer time or polling.
The biggest advantage of a webinar is convenience. We know that time and money is valuable. CEC will solve some of these issues by providing more webinars to the MCA membership. You can attend a webinar straight from your desk at work. More than one employee can share in on the same webinar.
CEC Upcoming Webinars
HOW ARE YOU DIFFERENT?
What makes you different from the other service contractors in town?
- Is it because you have better techs?
- You have more experience?
- Because you offer a better price?
Isn’t that what the competition is saying, too?
Be known for giving your customers something that they cannot get from the other guys: Convenient online customer service.
MCAC members are invited to two free webinars to learn how to create online customer service that will help you earn new customers and keep existing customers around for a long time.
Webinar 1: Increase Your Revenue by Clobbering the Competition
Are you losing customers to any of these competitors?
• “One Truck Chuck” independent contractors
• Big name national brands
• Tech-savvy service startups
If so, you are not alone. We hear about these same concerns from many mechanical service companies. In this webinar, you’ll learn 5 things to do to win business from competitors of every type.
A SWOT (Strengths, Opportunities, Weaknesses, and Threats) analysis will point out the strengths you can use, opportunities you should take advantage of, and weaknesses you should be prepared to address when you come up against each of these threats.
We’ll also point out a fourth threat inside your company that you may be brushing under the rug.
Wednesday, Nov 22 at 1pm ET
Direct registration link: https://attendee.gotowebinar.com/register/8987074179226127875?source=mcac
Webinar 2: Get Out of the Truck and Go Online to Own Your Customers
How is your website? Is it strong enough to hold up your sales and service cycles?
This webinar will teach you how to build an effective mechanical services website that makes you attractive to prospects and that continually gives helpful information to customers.
- What to do to make your website work harder for you
- Ways to be more visible and impressive to potential customers
- How to get up to 8 marketing impressions from each service call
These sales and marketing tips are designed to help you earn more repair revenue from your PM work. Join us on December 13.
Wednesday, December 13 at 1pm ET
Direct registration link: https://attendee.gotowebinar.com/register/4891476928645528067?source=mcac
Billy Marshall, CEO, ServiceTrade
Billy is the CEO at ServiceTrade and author of The Digital Wrap. He encourages and inspires other folks to do really interesting things that he is not qualified to do himself. His job is to take all of the blame when things go wrong and give all the credit to others when they go right.
Shawn Mims, Director of Marketing, ServiceTrade
Shawn is responsible for defining how ServiceTrade can solve the problems faced by those in facility services. Shawn applies his knowledge and experience to lead marketing and product management.