New Service Webinars Announced – November 22 and December 13, 2017

CEC Upcoming Webinars


What makes you different from the other service contractors in town?

  • Is it because you have better techs?
  • You have more experience?
  • Because you offer a better price?

Isn’t that what the competition is saying, too?

Be known for giving your customers something that they cannot get from the other guys: Convenient online customer service.

MCAC members are invited to two free webinars to learn how to create online customer service that will help you earn new customers and keep existing customers around for a long time.


Webinar 1: Increase Your Revenue by Clobbering the Competition

Are you losing customers to any of these competitors?

• “One Truck Chuck” independent contractors
• Big name national brands
• Tech-savvy service startups

If so, you are not alone. We hear about these same concerns from many mechanical service companies. In this webinar, you’ll learn 5 things to do to win business from competitors of every type.

A SWOT (Strengths, Opportunities, Weaknesses, and Threats) analysis will point out the strengths you can use, opportunities you should take advantage of, and weaknesses you should be prepared to address when you come up against each of these threats.

We’ll also point out a fourth threat inside your company that you may be brushing under the rug.

Wednesday, Nov 22 at 1pm ET

Direct registration link:


Webinar 2: Get Out of the Truck and Go Online to Own Your Customers

How is your website? Is it strong enough to hold up your sales and service cycles?

This webinar will teach you how to build an effective mechanical services website that makes you attractive to prospects and that continually gives helpful information to customers.

You’ll learn:

  • What to do to make your website work harder for you
  • Ways to be more visible and impressive to potential customers
  • How to get up to 8 marketing impressions from each service call

These sales and marketing tips are designed to help you earn more repair revenue from your PM work. Join us on December 13.

Wednesday, December 13 at 1pm ET

Direct registration link:


Speaker Bios

Billy Marshall, CEO, ServiceTrade

Billy is the CEO at ServiceTrade and author of The Digital Wrap. He encourages and inspires other folks to do really interesting things that he is not qualified to do himself. His job is to take all of the blame when things go wrong and give all the credit to others when they go right.

Shawn Mims, Director of Marketing, ServiceTrade

Shawn is responsible for defining how ServiceTrade can solve the problems faced by those in facility services. Shawn applies his knowledge and experience to lead marketing and product management.

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